Sex and Gender in Cross-Cultural Perspective 333 Essay

Sex and Gender in Cross-Cultural Perspective 333 - Essay Example Of course there are a variety of women who fall outside of these scenarios but if a woman chooses not to be the woman society expects, she risks being ostracized. Women have always been seen from their body parts instead of their intellect mainly because advertising has made it impossible for women to be seen in any other way. In the article, "Advertisements Stereotype Women and Girls", Katherine Toland Frith and Barbara Mueller present a series of viewpoints showing exactly how women and girls are made by the society in which they life. There focus was on the United States and they showed how the media forms the identity of women and girls to create goals for beauty that are impossible for them to attain. This focus on a beauty they cannot obtain forces girls as early as 14 year old to look for solutions to change their body to make it like what it is "supposed" to look like. Plastic surgeons report that many children of this age want to use plastic surgery to reshape them into the "ideal woman". The authors quote research that shows that college students who were shown pictures of beautiful models felt that they were to look like these models. Because they did not, their self image decreased. This is good example of how women are molded, shaped and brainwashed into accepting these stereotyped images and it gives them a lesser place in society than what men experience. Another study cited showed that males and females saw attractiveness differently. For adolescent girls self-perception declined over time but the boys kept their self-perception in tact. A reason for this that the authors gave was that boys tended to see their bodies as a work in progress and were able to see a bigger picture. Girls on the other hand focused on body parts because advertising tells them this should be their focus. This attitude form