Customer satisfaction and loyalty of hyundai Essay

The history of the political machine begins as early as 1769, with the beingness of steam engined automobiles capable of human transport. 1 In 1806, the first simple machines powered by an knowledgeable combustion engine running on fuel bollix appe bed, which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. The year 1886 is regarded the year of birth of the modern automobile with the Benz Patent- beat bet onwagen, by German inventor Carl Benz. Cars powered by electric power concisely appeared at the worm of the 20th century, but largely disappeared from use until the turn of the 21st century.The early history of the automobile can be shared let out into a number of eras, based on the prevalent means of propulsion. ulterior periods were defined by trends in exterior styling, and size and utility preferences. 1. 1HISTORY OF CARS oldish Engraving depicting the 1771 crash of Nicolas Joseph Cug nons steam-powere d car into a stone w every(prenominal). The automobile as we know it was non invented in a single day by a single inventor. The history of the automobile reflects an evolution that took place worldwide. Starting with the first theoretical plans for a travel fomite that had been drawn up by both Leonardo da Vinci and Isaac fresh(a)ton.In 1769, the very first self-propelled road fomite was a military tr enactmentor invented by French engineer and mechanic, Nicolas Joseph Cugnot (1725 1804). Cugnot exercise a steam engine to power his vehicle, beef up under his instructions at the capital of France Arsenal by mechanic Brezin. It was used by the French legions to haul artillery at a whopping speed of 2 1/2 mph on alone three wheels. The vehicle had to pr issuingative every ten to fifteen minutes to build up steam power. The steam engine and boiler were separate from the rest of the vehicle and placed in the cause (see engraving above).The following year (1770), Cugnot buil t a steam-powered tricycle that carried quaternary passengers. Early electrical Cars steam clean engines were not the only engines used in early automobiles. Vehicles with electrical engines were ilkwise invented. Between 1832 and 1839 (the exact year is uncertain), Robert Anderson of Scotland invented the first electric carriage. Electric cars used rechargeable batteries that powered a tiny electric motor. The vehicles were heavy, slow, expensive, and gather uped to stop for recharging frequently. INTRODUCTION TO INDIAN grocery The present Indian economy is characterized by increasing in the consumption rate.Today Indian market is open to a lot of competitions not only from the domestic players but to a fault global players. The competition in the market is unprompted every manufacturing lineage to cut costs and focus on satisfying the guest which bequeath surely help him retain his market share and to a fault to raise it. The customers delight in the business world of selling today. All the marketers are oriented themselves towards it. 1. 2 selling MARKET The boundary market is derived from the Latin word Marcatus which means trade, merchandise or plan of business.It means interaction of the buyers and sellers in the somebody or through telephone, telegraph, mail etc. MARKETING Marketing is a comprehensive term. It is not a mere transpose of goods and goods. It overwhelms all those activities connected with the process of identifying the demand of the customer and then organizing the business accordingly to meet the needs of the consumer. Marketing is a social and managerial process by which indivi duples and group obtain what they need and want through creating, offering and exchanging returns of value with others. Philip KotlerMarketing is the total organization of interacting business activities conventioned to plan, price, promote, and distribute wants satisfying harvest-times and service, to present and potential customers. Professor William Stanton. CONSUMER PERCEPTION The term sensing refers to the complete act of perceiving and involving of the psychological factors. Perception is the process by which the mind receives organizes and interprets a particular thing. It is estimated that 90 percent of the stimuli that the individual compasss survey through sight and the rest from learning. Price is another element of marketing mix where perception has its implication.The basis of perception We know that sight perception depends on the flow of photons in through the pupils and assimilateed in the retina. consequently with the operation of our senses we do know there is something there can and is influencing the receptive mechanisms within ourselves but we do not necessarily know what it is that is causation the sense of experience. This gives rise to cardinal levels of perception. The first is called immediate perception and is only somatogenic the operation of the physical universe following it s mechanistic highway ways, some of which happen to occur as neural events in our brain.The secondment level of perception is the interpretative perception where our psychology and attention is concerned in the perceptual act. Immediate perception is direct mediated only by physiology of perceiving species. Moving beyond immediate perception such as when a person attends to what they are perceiving, then all the salubrious know aspects condescend to the forrad. The obvious consequence is that we do not necessarily perceive that which we straightaway perceive. The mechanism of immediate perception area set of physical events in the physical universe.The outer reality is generating a perpetual sketch that is influencing the eye, which in turn is influencing the neurons of the opthalmic cortex. The visual cortex is the reacting part. The interaction of the visual cortex with other parts of the brain and central nervous transcriptions equal by the arrows to thought and emotio n is the beginning of the analysis of the complete act of perception involving the emotive and interpretative elements. This model of immediate perception says that we immediately perceive reality via the effect a perceptual field has no sensory apparatus of our physiology.The study of consumers helps firm and organizations improve their marketing strategies by understanding issues such as The psychology of how consumers think, feel, reason, and select amongst divergent ersatzs ( e. g. brands, increases). The psychology of how the consumer is lickd by his or her purlieu (e. g. , culture, family, signs, media). The behavior of consumers while obtain or making other marketing decisions. Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome.How consumer motivation and decision strategies discord between products that differ in their level of importance or use up that they entail for the consumer. How marketers can adopt and improve their marketing campaigns and marketing strategies to much effectively reach the consumer. Understanding these issues help us adopt our strategies by taking the consumer into consideration. We also learn that consumers allow for somemultiplication be persuaded more by logical arguments, but at other times will be persuaded more by emotional or emblematic appeals.By understanding the consumer, we will be able to instal a more informed decision as to which strategy to employ. CONSUMER BEHAVIOUR bingle official definition of consumer behavior is The study of individuals groups, or organizations and the processes they use to select, secure, use, run of products, services experiences or idea to satisfy needs and the impacts that these processes squander on the consumer and society. This definition brings up some useful points. ?Behavior occurs either for the individual, or in the context of a group (e. g., friends influence what kinds of clothes person wears) or an organization (people on the job strive decisions as to which products the firm should use). ?Consumer behaviour involves the use and disposal of products as well as the study of how they are purchased. Product use is often of outstanding interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e. g. , motor oil being sent to sewage systems to fulfill the recycling fee, or garbage piling up at landfill) this is also an area of interest.?client behavior involves services and ideas as well as tangible products. ?The impact of consumer behavior on society is also of relevance. For example, scrappy marketing of high fat foods or aggressive marketing of informal credit may be serious repercussions for the national health and economy. there are several units in the market that can be analyzed. The briny trust in this course is the consumer. Howev er we will also need to analyze our own firms strengths and weaknesses and those of competing firms.Finally, we need to assess the marketing environment although we may have developed a product that offers spectacular appeal for consumers a recession may cut demand dramatically. WHO IS THE node? We all think of customers as the people who sit at our tables and deport for the goods and services purchased. But they are individuals in their own right. They may be business people, tourists, youngsters, retired couples or celebrities. They cannot be looked upon as an amorphous group their needs are different and your service should reflect that. A customer is the intimately important person in our business.A customer is a person who comes to us with needs and wants and it is our job to handle them in a manner that is profitable to him/her and ourselves. A customer is not a cold statistic he/she is a human being with feelings and deserves to be treated with respect. A customer is no t an interruption to our move he is the purpose of it. We are not doing him a favour by serving him, he is doing us a favour by giving us the opportunity to do so. A customer deserves the most courteous attention we can give. customers are not dependent on us, we are dependent on them A customer is anyone who receives the work you doCUSTOMER triumph Winning customers hearts and minds is progressively important to customer acquisition and customer retention. It is no coincidence that customer satisfaction research accounts for much of market research activities. As matched advantage and differentiation is achieved through product innovation and service accomplishment (rather than competing on cost), it is vital to monitor and manage customer satisfaction levels. Customer satisfaction is not just more or less service levels or product attributes. It can be seen as a manoeuvrection of two main components ?perceptions of product and service levels received ?expectation of pr oduct and service levels Customer satisfaction is therefore concerned with service delivery/product writ of execution and expectation management. Customer satisfaction research delivers gravestone benefits understanding the underlying drivers of satisfaction identification of trigger points where satisfaction management is most call for prioritisation of action areas (minimum input for maximum return) Identification of customer-supplier interactions, internal processes and departments most probable to cause satisfaction/dissatisfaction.Impact on loyalty and propensity to advocate a vital bottom line measurement CUSTOMER SATISFACTION ALSO HELPS YOU TO GET TO GRIPS WITH Customer Expectations Attitude and Behaviour Personal fashion Maintaining Standards Handling Complaints Getting it Right First Time COMPANY visibility 2. 1 ORIGIN OF THE COMPANY HYUNDAI MOTOR COMPANY The Hyundai Motor community (HMC) was founded in 1947 as Hyundai Engineering and Construction Co. by the late Ju -Yung Chung. Hyundai Motor Company, established in 1967, is the auto sales leader in the Korean domestic market and exports vehicles to 190 countries worldwide.Hyundai Motor Company operates the worlds largest integrated automobile manufacturing facility in Ulsan, on Koreas southeastern United States coast. In 1996, Hyundai opened the Namyang Technology Research Center, which take ons a complete interrogation facility with a 2. 8-mile oval exam track and a vernal $40 cardinal aero acoustic wind tunnel. That alike year, 1996, HMC began production at its state-of-the-art Asan Plant, located southeast of Seoul. Hyundai now operates eight research centers in Korea along with four international centers, including Hyundai America Technical Center, Inc.in Ann Arbor, Michigan, and the Hyundai calcium Design Center in Irvine, California. Hyundais automotive technology centers employ approximately 4,100 researchers with an yearly budget of five percent of current revenues. present-day (prenominal) research projects include electric-powered vehicles, low-emission gasoline engines, solar-powered vehicles, hydrogen-powered fuel cell vehicles and other alternative fuel vehicles. Hyundai Motor India Limited (HMIL) Hyundai Motor India Limited (HMIL) is a tout ensemble owned subsidiary of Hyundai Motor Company, S.Korea and is the second largest and the fastest growing car manufacturer in India. HMIL presently markets over 18 variants of passenger cars crossways four models, the Santro in the B segment, the underline in the C segment, the Sonata in the E segment and the Santa Fe in the SUV segment 2. 2 MARKET SHARE When Hyundai Motor India Ltd (HMI) started producing cars at a place called Irrungattukottai near the southwestern Indian city of Chennai in September 1998 Cut to 2004. The integrated manufacturing seed set up at an initial investment of US$ 614 million is now the largest manufacturing facility of Hyundai extracurricular Korea.Hyundai India has a market share of about 20 per cent, and its fructify rolls out about 600 700 cars per day in two shifts. Hyundai India today sells not two but seven brands Santro, i10, i20, Verna, Elantra, Sonata and Santa Fe. These cars are exchange and serviced by a national network of 300 sales and service outlets. HMIs Santro and set phrase are Indias largest selling brands in the B and C segments. The Santro was rated the lift out Small Car in the JD Power Asia Pacific Initial Quality and APEAL studies for three years in a row, and continues to be one of Indias three most preferred compact cars.The same car is now making important inroads in Europe. Hyundai India sold 42,113 cars in 2012-13, and this year, the are planning to target the largest and most competitive market of them all now, with localisation levels of over 90 percent and the capability to produce maiden automobiles, Hyundai has made India its small carhub. Businessworld magazine reported in January this year that Hyundai is upp ing its annual export capacity so that by 2013 it can export 500,000 small cars from its production base in Chennai. The market shares of leading players for the month ofMar, 2013 is as given below. COMPANYMARKET SHARE Maruti 42. 4 % Hyundai Motors24. 4 % Mahindra09. 9 % Chevrolet11. 5 % Volkswagen03. 9 % Honda02. 1 % Toyota01. 7 % Others04. 1 % TOTAL100 % A BRIEF OVERVIEW OF TRIDENT HYUNDAI Introduction Trident Hyundai started in 1998 at Bangalore with 30 employees and just one Customer Care Centre. Today, Trident Hyundai has over 600 employees break up over Bangalore, Shimoga and Davengere. The philosophy Drive Home a descent is a way of work life and is reflected in our deep root commitment almost bordering on obsession towards customer satisfaction.This has helped us in setting up new benchmarks in dealership operation and procedures that has been replicated by other automobile dealers in India. We are recipients of many accolades for excellence in the areas of sales, services and finance. We are also an ISO 90012000 Company accredited by TUV and have joined the elite group. Trident Hyundai offers a perfect career for those who have the flare to excel at work. Freedom of expression and a conducive work environs foster the employees to exploit their talents to the fullest abilities.Palace Orchard at Bangalore has near become a landmark of Countrys few multilevel automobile dealership. Our Customer Care Centres are conveniently spread at Yeshwanthpur, Indira Nagar, JP Nagar, Sheshadripuram and Kalyan Nagar with state-of-the-art equipments and qualified technicians to cater customer needs. Our goal extends beyond customer satisfaction and we are committed in achieving total Customer capture. BRANCHES Trident Hyundai 46/4, Garvebhavi Palya, Begur Hobli Hosur Road Bangalore 560068 Tel 080-43433222 Trident Hyundai No. 9, HAL Airport Road,Kodihalli, Next to Carlton Towers Bangalore-560014 Tel 080-43431111 Trident Hyundai No. 1, cut down Palace Orchards San key Road, Next to Cauvery Theater Bangalore 560003 Tel 080-43433333 Trident Hyundai No. 111,122 & 125, B Narayanpura, K. R Puram, Bangalore-560016 Tel 080-67879191 2. 4 PRODUCT PROFILE A. Hatchbacks SANTRO Xing Santro Xing with its new aerodynamic styling, power-assisted brakes, the march on suspensions, the uniquely responsive technology is as much a splendiferous creation of our drive to delight you as much as a benchmark in engineering excellence.Santro is being produced exclusively in India and the Indian Xing will now drive the World. I10 1. The BSIV compliant 1. 2 Kappa2 engine with VTVT achieved a spectacular fuel mileage of 20. 36 km/litre 2. Best in class ARAI-Certified fuel capability among petrol cars in India I20 The winner of the Prestigious Viewers Choice Of The Year and Desighn Of The Year Awards, the i20 is all set to sweep you of your feet once again. Reflecting Hyundais design identity, fluidic sculpture, the new i20 boasts more aggressive and stylish design, giving you extra confidence on the road.The New Hyundai i20 is full of clever technology and smart features. Automatic headlamps, Rain spotting wipers, Cluch lock function, a piece view parking camera and provide parking sensors are standard on Style models EON B. Sedans Verna Fluidic The 1. 6 L VTVT engine is a powerhouse which is refined to deliver best-in-segment 123ps 6300 revolutions per minute leaving the competition way behind. The engine is tuned to generate optimal efficiency without compromising on power. The new Verna also offers a 1. 4 L VTVT which boasts of similarly unbeatable performance and best-in-segment mileage of 17.43 Km/L. The Verna features an ABS system and six airbags, including dual front airbags, curtain airbags and side airbags, for better arctic ELANTRA The New Elantra comes perfectly handy for all occasions. Speed, agility and power come as standard equipment in Elantra. The design is a culmination of European styling and delightful functionality SONATA Sonatas sophistication really shines from all angles together with its formidable rear view with its subtle curvature, fine details and unique rear combination lamps.The Sonata is built like a fortress. The car body incorporates legion(predicate) structural protection elements like, dual side impact beams, the energy fascinating collapsible head column, front and rear crumple zones, cross-bar under the dashboard, engine sub-frame and reinforced bumpers together with the ABS (Anti-locking Braking System), TCS (Traction Control System) and the optional SRS airbag which provides maximum C. SUV Santa Fe The Santa Fes craftsmanship is inspired by the heart and completed with technology.You will continue to be pleaseantly surprised by the features you discover throughout the vehicle when control or parked. SAFETY ANTI-LOCK BRAKING SYSTEM(ABS) All cars come with few variants fitted with the revolutionist ABS, as a standard feature. ABS provides improved braking performance and directional constancy on slippery surfaces CRUMPLE Z mavin The crumple zones in the new Santro Xing have been further reinforced to conform to the strictest of global safety norms and well-tried for frontal and offset impact in the most gruelling test track conditions, so that you drive away with complete peace of mind.The charge column is fully collapsible and minimizes fortune of chest injuries in the event of a frontal impact The passenger cabin is an original three-box design and is protected by reinforced steel sections in the front and back, dual side-impact bars on all doors and large crumple zones in front and rear. The Accent has been Crash Tested to conform to global safety norms and provides optimum driver and passenger safety Specially intentional to protect the passengers in the event of panic braking, these seats prevent the occupants from sliding forward and inflictionthemselves. The Sonata incorporates numerous structural reinforcements like dual side-impact b eams, an energy- absorbing collapsible indicateing column, front & rear crumple zones, cross-bar under the dashboard, an engine sub-frame and reinforced bumpers that make the car a virtual fortress on wheels. The SRS Driver and rider Airbags come as standard on the Sonata V6 and as an option on the Sonata Gold. They come as an exclusive package together with ELR groundwork Belts and Seat Belt Pretensioners and Load Limiters and provide maximum protection.Integrated with ABS, the EBD apportions braking power between the front and the rear axles according to the number of passengers and weight of the cargo in the trunk for safer, straight line stops. The handsomely sculptured headlamps cluster with four bulbs & clear lens ensures superior nighttime visibility. The projection type stupor lamps comes handy in inclement weather conditions. The science of absolute control. Prevents skidding on a slippery road or during harsh braking, also maintains steer ability. Electronically apporti ons the brake force between the four wheels for optimum braking performance. natural rubber Cell Construction The protective safety cell sits between fore and aft crumple zones that absorb impact forces and keep the driver and passengers out of harms way. Side Impact Protection Front and rear doors are reinforced with special high tensile strength steel members that help absorb side impact forces. Seat-Belt Seat belt pretensioner with load limiter reduces the risk of chest injuries. The ultimate in driver and passenger safety. Detects slip in the rear wheel & pulls the vehicle out of difficult & unsafe terrain.The be given frame chassis constructed of heavy-duty gauge steel is designed to check massive twisting & flexing safely. The superbly silent HVAC system in the Accent maintains the most comfortable climate inside the car irrespective of the outside temperature. An ultra-sensitive automatic temperature sensing coupled with a powerful aircon and heating system delivers omni-di rectional air-flow through specially designed flow control ducts and instantly responds to external temperature changes to keep the cabin climate perfect.The Noise, Vibrations and Harshness dampering is a function of the heavy design of the Accent. Every single component in this car has been designed to work in perfect harmony so that you can sleep with complete peace and quiet inside your car. This feature makes sure that your driving experience in an Accent is not just effortless, but fun as well. While the steer wheel can be intimately Tilted at different convenient angles for easy valuation reserve, the Power steering gives you majusculeer control of the vehicle, not only in city driving conditions but also in case of accidents like tyre bursts.The Accent comes equipped with a tilt & a height cushion adjustment along with sliding and reclining controls that ensure perfect posturing and the best back and thigh support for a completely relaxed driving experience. 3. 5 sociab le RESPONSIBILITY Hyundai, as a responsible corporate citizen is committed to sustainable social maturement and the preservation of the environment. All the follows key manufacturing units, including the Indian plant have the ISO 14001 certification for its Environment management practices.As a part of its social responsibility programs, the company conducts various campaigns to spread awareness of in-car safety and safe driving practices, particularly targeted against drunken driving, speeding. As a part of its community development projects, the company has adopted a few villages around its factory in Tamilnadu and has been working towards the social and sparing development of these villages, assisting them in the areas of primary health care, education, basic amenities and barter opportunities.3. 6 AWARDS AND ACHIEVEMINTS -SONATA RANKED MOST DEPENDABLE MIDSIZE CAR J. D. POWER AND ASSOCIATES 2013 fomite DEPENDABILITY STUDY -ELANTRA SEDAN EARNS A 2013 ALGS HIGHEST RESIDUAL loo k upon AWARD -SANTA FE RECEIVES A 2013 ALGS HIGHEST RESIDUAL VALUE AWARD. ELANTRA NAMED ONE OF THE 10 BEST GREEN CARS OF 2012 BY KELLEY BLUE BOOKS KBB. COM. ELANTRA HAS EARNED THIS AWARD FOR THE SECOND STRAIGHT YEAR 3. 7 succeeding(a) PROSPECTSThe RD team focuses on the development of new products and technologies that include interior and exterior design changes, development of new generation engines and riff fuel systems, concept vehicles and advanced passenger safety and comfort systems, in line with evolving customer preferences across the globe. Recent successes of the team include the development of the Hyundai patented Common Rail Direct Injection (CRDi) engine in association with Detroit Diesel and the award winning Fuel Cell Santa FE. EFFORTS some(a) of the ongoing projects that the Hyundai RD team is involved ininclude the development of the World Engine in association with Daimler Chrysler and Mitsubishi and the development of automotive Telematics in association wit h IBM. That the efforts of the Hyundai RD team has paid great dividends to the company is evident from the fact that the companys newly engineered products like the Santa Fe and the Getz have made waves in the global automotive markets and the US Consumer Reports magazine has ranked Hyundai cars in level with that of Honda in its recent whole step rankings Hyundai Motor India has been awarded the benchmark ISO 14001 certification for its sustainable environment management practices. musical accompaniment up to its commitment of providing global standards of quality and process management in India, Hyundai had put in place an Environment charge System (EMS)at its manufacturing plant in Chennai right from its project stage. The certification process was completed in a record time of 10 months with Zero NCRs. The assessment was done by TUV SUDDEUTSCHLAND and covered areas like Awareness Training, Technology Upgradation, Recycling, Waste Management and fulfilling Government Regulations . HMI is also working on a backward consolidation strategy that will support vendors of the company in implementing EMS. Hyundai Motor Company, S.Korea, the promote of HMI, has been doing considerable work on sustainable Environment Management The company has a well defined framework in place for developing products that reduce pollutant emissions and processes for preservation of natural resources and energy along all the stages of the product lifecycle from production, sales, use to disposal. The company has also been in the forefront of development of environment friendly technologies like Hybrid Electric Vehicles (HEVs), and Fuel Cell Electric Vehicles (FCEVs) and has been awarded the ISO 14001 certification for all its three major plants in Ulsan, Asan and Jeonju in S. Korea.