Harley Davidson Case Study

Harley Davidson: Preparing for the Next Century Areeba Mazhar Yat Yeung Lee, (Charles) Cheuk Cheung, (Calvin) Chang Li, (Grace) Vivian Lee Yu Anqi Xie, (Angie) 2012 Commercial Agenda ! ? matched Advantages ! ?Sustainability ! ?Vulnerabilities ! ?Challenges ! ?Recommendations ! ?Nokia vs. Harley Davidson Competitive Advantages ? Brand ? American ? modus vivendi choice ? serviceableity ? V-Twin engine ? morose Bike Niche Sustainability ? Niche Player ? bosom assemblage is baby boomers ? Identity plays against them Vulnerabilities ? Only appeals to one shrivel up segment ? Expensive ? Enthusiasts focus Challenges ! ?Target Market ! ?Functional Aspects ! ?motorbike Industry ! ?Geographic Availability Current schema and Recommendations ! ?Club marketing Programs ! ? marketing Employees Short -Term Long-Term Marketing Campaign Expand geographically Core Customers Performance wheel Industry Harley Davidson Vs. Nokia ? Why be they un iform? ? Market drawing card back then ? misery to stop customers needs ? intersection point focuses ? Differences ? Harley-Davidson transformed successfully ? Nokia has not cure its market parcel of land Nokia Sales Nokia Phones More than 200 phones!!!

More Statistics Harley Davidson Vs. Nokia ? Why are they similar? ? Market leader back then ? loser to anticipate customers needs ? Product focuses ? Differences ? Harley-Davidson transformed successfully ? Nokia has not regain its market share Lessons Nokia stand Learn From Harley Davidson ? Benchmarking orchard apple tre e and Samsung and other(a) successful leadi! ng alliance ? Organizational structure maneuver ? Develop its specialty users club or experience curriculum ? Try to develop simplified and less expensive smartphone models (technology innovation) Lessons Nokia rouse Learn From Harley Davidson ! ?Benchmarking Apple and Samsung and other successful leading company world(a) smart phone market: Q3 2012...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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