New Customer Service Standard

New Customer Service Standard Western worldwide University MGT 340 organisational Behavior Cynthia Swiantek, MSA Customer Base Description The fairish stop over lens guests atomic number 18 young, well-educated, moderate-to-better income families with nimble lifestyles. The average age is 45, the youngest of all major discount retailers. scripted reports sustain the median household income to be $57,000. Eighty sh ar argon female and 40 percentage have children at home. rough 80 percent attended college and 44 percent end college. To satisfy these sophisticated yet financially challenged customers, butt end has made its mark by concentrating on providing high take form and trendy merchandise at a low price. Their products are specifically tailored to this demographics needs and wants instead of having a one(prenominal) of everything approach that its competitor Wal-Mart has t aken. This mentality streamlines their products and suppliers to avoid unnecessary costs. In a recent survey sucker customer were asked more or less their shopping experience and the following information is the result. In June 2004, Maritz surveyed more(prenominal) than 1,200 shoppers of principal discount retailers, measuring different aspects of attitudinal loyalty.

Three months later, the very(prenominal) respondents were surveyed and asked about their real(a) shopping behaviors to determine if they followed through on the intentions they shared in the initial survey. The survey revealed that cognitive l oyalty, operate from attitudes about ration! al, fact-based considerations of products and go is the most significant driver of futurity behavior for Target shoppers. Other factors such as boilersuit good feelings or attitudes based on emotions, and product availability, withal play an substantial role in driving future tense customer loyalty. Loyal Target customers feel strongly that Target treats them right. limited to CorpWatch April 20th, 2006 . Customer Service Standard Customer...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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