Is Going Green Nothing More Than a Marketing Gimmick

Running head merchandise eddy 1 Is Going kelvin Nothing More Than a merchandise Gimmick? Ong Shi Meng selling GIMMICK 2 Is Going Green Nothing More Than a Marketing Gimmick? Marketing has a lexical definition, which is theory and practice of commercial-grade selling, whereas the persuasive definition is the activities of promoting products or go in stray to gain profits or other advant whiles by changing consumers attitudes towards a brand. Green marketing is somewhat similar, but it is the activities of promoting products or services that ar presumed to be eco-friendly.There are many perspectives on park marketing, for example, it is fairish a marketing strategy of a corporate and it is mainly showing on consumers who are vex of environmental issues. To put it simply, a business is utilizing green marketing tactics when their marketing message is targeting the eco-conscious members of the target market, for example, a meshwork hosting provider markets itself as environ mentally friendly to prospective customers by touting the incident that their facilities is run by wind or solar power.Another example would be in food marketing, where youll find products marketed as organic or push button the fact that its from local farmers (meaning less preservatives and less waste in transporting the food). Essentially, the marketing campaign revolves to some degree around appealing to a consumer base trying to be more environmentally friendly. While my overall outlook on green marketing is a positive one, because of its consumer-driven and ofttimes altruistic to at least a degree, I do study theres a flip-side where certain green marketing techniques are simply gimmicks.First, theres green-washing, the false claims about environmental issues to terminate concerns with the public, convincing them theres a problem that may not even exist, and then pushing your product as a solution. In this case, consumers who fall for the trick are committing the fallacy of inappropriate appeal to authority. agree to McGraw-Hill (2012), the fallacy means we look to an authority in a MARKETING GIMMICK 3 field other than that under investigation.Similarly, consumers tend to defile green products from an authority that is not superfluousized or professional in environmental issues. This is just deceitful, and were in a day and age now where its very likely youll be caught and publicly exposed. harp is a deliberate attempt to mislead without prior consent of the target (McGraw-Hill, 2012). I also think the premium prices for green products testament eventually become a thing of the past.As people come toexpectmore products to be environmentally friendly, their willingness to pay more (looking at the items as special in some way) will diminish. However, with the demand rooted in in-person convictions, I dont think the demand for green products will fade to match that price issue companies will find a way to go green for less. When it comes to gre en marketing, the real key is to be sincere. If you truly care about the environment, and are acting out of that concern first and foremost, consumers will notice.Taking actions is definitely more effective than using affectional language, language that is purposely chosen to elicit certain emotional impress in order to promote products which might be useless for consumers. way on building a more sustainable business beyond simply being able to increase prices or appeal to the eco-savvy markets. MARKETING GIMMICK 4 References McGraw-Hill. (2012). Think. New York NY The McGraw-Hill Companies.